Is the election getting exciting?

Election day is eight days away. For many the excitement is growing, yet for others, burnout is setting in. We will shortly have a new US President - either George W. Bush again, or John Kerry. Will life change for most people? You bet it will! Yet most voters will be casting their ballots based on impressions, not on a clear and accurate understandingof the implications. Most people know more about what to expect from their detergent than political candidates.
In our society, the marketplace is more of a pure democracy than politics. We have multiple choices of detergents, or dog food, or toothpaste, and we can test the alternatives at low risk and with the ability to replace it if we don't like it. This is why commerce is more exciting than politics.