George Fisher, lead Director of GM, shows he still does not get it!

He was quoted in the New York Times as stating that the reason GM is in trouble is that it made "business decisions" vs. "marketing ones." 'We were late on hybrids,”George M. Fisher, the lead outside director on G.M.’s board, said in an interview this week. “Why were we late? We made a business decision as opposed to a marketing decision. That’s probably a mistake, in retrospect.'

The fact that the man who ultimately leads GM, and former CEO of Kodak, thinks that marketing is somehow antithetical to business, is horrifying. There is no way that GM will survive in the long haul as long as it is not market-driven.