Build a better mousetrap and the world does not beat a path to your door

Inventors assume that all they have to do is invent. Yet most new products, however good, fail. In many cases it is because the creator has done an inadequate job of Marketing, Advertising and PR. Even though this is old history, we see that again and again, the would-be entrepreneur comes up short in these areas. It is perhaps the ultimate way in which we distinguish the successful ones from the failures.