Friday, April 04, 2014

How "best place to work" could have helped GM avoid its problems.

GM is only the latest company to get into trouble and struggle to get out of it. Preventing and dealing with a crisis is, however, not merely a PR problem. Really effective companies have a culture that makes getting into a crisis far less likely, and dealing with one, far easier. Companies that are principle driven, such as Mars, Inc, are far less likely to get into trouble. We have found that one of the measurable attributes of such companies is that they qualify to get onto one or more "Best Places to Work" lists.

We at Max Brand Equity have found also that top executives do not know that companies that qualify for such lists achieve value growth at least twice that of peer group companies.