Thursday, December 02, 2004

Walmart's Remedial action

Today, the company announced that it would divert advertising to tell people about its low prices. On August 19th, I pointed out that the attacks on the company for not treating people well merely reinforced its image for low prices. However, WalMart put a lot of effort into telling the world how much it spends on the social good such as education, healthcare, and training. As one might expect, this effort has backfired, and the company has to shift the balance yet again.

Beware of unintended consequences. The results of an action are rarely exactly what you predict.

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