"Sick" is the name of Michael Moore's upcoming movie. According to Advertising Age, the industry is so afraid of it, even though they do not know what it will say, that it is already trying to discredit him.
Again and again we see management in companies living in their own insular world. They really believe that they can control information about themselves. Ater the Tylenol crisis, everyone praised J&J for allowing unfettered access to the media, yet other companies have not taken this to heart. The best way to make people convinced that you are hiding dark secrets is to keep outsiders away.
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