Companies have a huge opportunity to become heroes when they handle a product problem with openness and integrity. J&J's management of the Tylenol product tampering problem is still the text book case. Now we have Menu Foods, co-packer of many well known brands of canned petfood, including some items from Iams, Eukanuba, Science Diet, Nestle-Purina, apparently released some product which has killed some dogs and cats. If any evidence surfaces that they withheld or hid information (and if they did, it always does), the company will be in trouble. I also feel sorry for companies which relied on Menu Foods. If a company puts its brand on a product, it takes responsibility for it.
While a tragedy for the animals and their owners, it will be interesting to see how the companies involved handle the situation. It will tell us a lot about them.
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