Saturday, July 28, 2007

Insurance guy moves to CMO of Coke

I regularly hear that nless you fit the spec precisely, you will not get the job interview. What the client wants is "someone who has done the identical job for the leading competitor for the past ten years - but can think outside the box." Yet, I see regularly that companies hire Chief Marketing Officers, and indeed CEOs who have quite eclectic backgrounds.

No comments: