Tuesday, November 25, 2008
Studying "talking heads" - how can you become a media star?
I find it interesting to Google many of the "talking heads" on new programs. Frequently I find that they have no qualifications whatsoever to be experts. Malcolm Gladwell points out that you need 10,000 hours to be expert in anything - about 5 years of uninterrupted study and practice. Yet many of the experts on TV have barely achieved 100 hours. This also applies to politicians talking about business, or business people talking about social policy. It also suggests that someone with, say 15 years total experience cannot have the breadth to be a CEO, General or other leader. Yet we too readily anoint individuals as experts whose opinions we value.