Kachingle is a new model in monetizing the web

Kachingle, http://www.kachingle.com/home.php, is a new model that allows readers to reward content they like by making micro-payments. The reader sets a monthly budget, say $5 or much more. Then when they see a site they like, they click on the button to send a proportion of that to the site. It is more like NPR than the Wall Street Journal, as it relies on an honor system, but it does seem to work well.