Closing the loop to make social media more effective

Some people see relationships with "friends" or "connections" as one way only. They assume that they are so fascinating that everyone else will read their posts and that they do not need to reciprocate or show that they reciprocate. In order to cement relationships better, unless you are an entertainment or political rockstar, you should note and "like" or "share" other people's posts. This is immensely flattering and will encourage others to read what you have to say. Relationships should not be one way only and closing the loop in this way is valuable.