Saturday, April 15, 2006
General Motors stumbles on
It seems that General Mostors is incapable of seeing the obvious. I have no doubt that top management is made up of intelligent, well-trained and involved people. Yet no one seems to be capable of making the kinds of changes needed to save the company. Both Crysler and Nissan were saved by the introduction of interesting, innovative card. General Motors does not seem to be able to do this. While it is clear that "badge engineering" - putting different brands on the same product has harmed GM and led to the demise of Oldsmobile, no one seems to have leaned the lesson. So they may as well just take a short-cut and shut down Saturn right now. It seems that the next generation of Saturn cars will be simply rebadged versions of other GM cars. Thus will GM destroy the one car brand which has a distinctive image and very loyal purchasers.