Tuesday, September 26, 2006

Private Equity and Turnaround Management firms do not often understand Brand Value

Most managers in Private Equity and Turnaround Management firms do not completely understand Brand Equity and how to manage it. Yet, it is an essential part of what they do since in many cases, the brand value can be more than tangible assets.

However, most marketers do not understand finances well enough to help.

1 comment:

oli said...

Los Angeles private equity and hedge fund borrowing are the main things propping up the stock market these days. That won't last forever, but for now it's hiding the real economic damage that is being done.The tax issue is valid, and something most people can understand, but the real tragedy of the current situation is much more complex.