Friday, October 06, 2006
People always underestimate the difficulty of anything they have never done
Not only common sense, but research shows that people think that anything they are not expert in, or have never done, is easier than it is. This makes it difficult for people to seek out and take advice. I have seen very recently how a CEO, who had a technical background, failed to respect the expertise of his CFO and CMO. As a result, the company got into major difficulty and is unlikely to survive.