Wednesday, January 17, 2007
Is the New York Times building the brand it wants to?
The New York Times is one of the few newspapers in the country which makes it very difficult to provide feedback directly to the writer of an article. Papers such as the Wall Street Journal, Washington Post, L.A. Times and many others encourage this. There are times a reader simply wants to say "well done," correct or add to a fact. I have seen errors in New York Times articles, but other than a letter to the editor, there is no way to email the journalist. I wonder if the New York Times fully appreciates the implications of this on its brand equity.