Some companies are completely clueless

I have written before about how people do not know what they do not know. One interesting example is Indymac Bank's expansion of retail banking. In a market which is becoming eincreasingly competitive, they have decided to expand their retail banking presence. However, in a classic expression of "build it and they will come," the new branches are undifferentiated and all but invisible. They have failed to learn from the existing leaders in the marketplace and do not seem to even know how weak their "stores" are.