Tuesday, February 12, 2008
what have top management turnover and "branding" to do with each other?
"Branding," as so many people define it, is part of the same impatience which results in high top management turnover. Today, management wants instant results. Too many expect the new person to sprinkle marketing pixie dust over everything and make the business fly. "Branding" is the result of such an attitude. A brand is defined at each and every point of touch, so how can a superficial change in look and feel change all that has to be? How can someone be fired only a few months, or even a year after joining a company?