Tesco's Fresh & Easy stores - simple to fix

I have written much about the new Fresh & Easy stores since shortly after they opened. I predicted failure based on careful study. While others were initially favorable, more and more observers are now pessimistic. Yet, most of the problems are easily, though not always rapidly, fixable. Yet, the more criticism which is directed at them, the more they dig their heels in and refuse to change. One of the great advantages a retailer has is that of instant feedback, yet Tesco's reaction has been to attack the symptoms rather than the causes. Perhaps the company has become so used to adulation, that it just cannot accept and learn from problems.