It looks as though competition in the US skies will soon be between one mega legacy carrier, and a multitude of smaller, low-cost carriers. Can't you just wait to fly from LA to London on a Southwest 737?
In the past 20 years, although flying has become cheaper, it has become extremely unpleasant. It is clear that passengers are voting with their wallets to save money over all else. They may complain about the service, but they have again and again shown that service is not as valued as money. So while customer satisfaction has dropped, that is by public demand, and most cannot complain - though they will.
It shows how totally the airlines have failed to communicate value in anything they do other than ship warm bodies from A to B. Air travel has become a total commodity whatever passengers may say about preferred airlines.
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