Saturday, April 19, 2008

Ford listening to Customers? Now read this...

Today's New York Times carried a story in which the following statement occurred:"In January, Mr. Farley brought dozens of Ford dealers to Michigan for an experiment. He split them into groups of five and had them discuss Ford’s marketing challenges while Mr. Farley and his managers watched from behind a one-way mirror."

What is so amazing is that listening to the market seems to be such a new idea. One of the most basic elements of a successful business is to listen to end-users and distribution channels. Find out what they think, though be very wary when a customer tells you what an end-user/consumer thinks or does. Sadly, many companies do not listen to consumers or customers. The successful ones do not always do what customers ask, but they always use market input as the key driver for their businesses.

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