Thursday, May 08, 2008

A Window into the mind of the consumer

The Internet allows us to move beyond traditional research. Traditionally, research asked consumers to answer questions about hypothetical actions - "would you?" Later anthropological techniques were used to study observed behavior. Now we can watch people's minds at work in a stream of consciousness way. Powerful new tools allow us to understand consumers in new ways.
Technological tools such as Wise Window TM allow marketers to look into the "inner dialog."

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