Thursday, August 14, 2008

Gordon Ramsey teaches us a lot about management and business

The celebrity chef Gordon Ramsey has a TV program called "Ramsey's Kitchen Nightmares," in which he spends a week at a failing restaurant helping to turn it around. Interesting, while the kitchen and the food are usually important, the most important are typically those of people management and marketing. Gordon Ramsey goes into the community to do market research by talking to prospective customers. He ensures that the team running the restaurant works well together, and carries out much word of mouth marketing to get new customers into the restaurant. While his advice is directed at a restaurant, most of it is equally applicable to any business.

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