Friday, June 05, 2009
Sales and Marketing are very different
All too often "Sales" and "Marketing" are paired even so that one person has a "Sales & Marketing" title. This often makes as much sense as pairing Finance and R&D. Peter Drucker, whom many claimed to admire, but also most ignored pointed out that Sales and Marketing were more likely to be natural adversaries than allies. After all, as he said, if Marketing were to do a perfect job, then there would be no need for sales. Yet, even though few people are good at both, the role continues to be confused to the harm of the company.