Tuesday, July 02, 2013
Global Transfer of success is hard
Most attempts on the part of businesses to expand to other countries fail. Probably one of the biggest reason is to underestimate the difficulty and the differences between the two countries. Having done this for over 40 years, I know that it calls for not merely country knowledge, but a sensitivity that allows learning. Of course, beyond this, there are mechanical reasons such as distances, laws, raw material supplies, availability of logistics capabilities and more. Many people who have only worked in one country are not aware of possible differences and do not ask the right questions.