Sunday, February 25, 2007
How to make more money - get customers to give it to you!
companies often make it difficult for customers to give them money. Any prospect want to buy. They are interested because they want to buy something. Companies make it difficult to get the information they need to justify the decision. Companies put barriers in the way by, for example, forcing prospects to "register" in order to get product information. Companies make it difficult to buy also. Many retailers make it difficult to find a payment point, and then make customers wait in line.