Wednesday, February 07, 2007

The "new" Taurus - putting lipstick on a pig?

Ford announced today that it would rename the Ford 500, a poorly seling car, the Ford Taurus. Perhaps the company feels that consumers are idiots. If something as simple as changing the name can fix a failure, then we would have solutions to many business problems. It is sad that experienced executives know so little about marketing and the principles of branding that they believe that this is the answer to the company's decline.

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