Wednesday, July 23, 2008

Has equal pay for men and women really come? Is this what the MENG survey says?

A recent survey by MENG (Marketing Executives Networking Group) the largest not for profit group of senior marketing executives showed that among the members who responded, women were earning comparable, or even slightly higher salaries than men. So is this grounds for self-congratulation? Are women in marketing now earning as much as men?

We need to remember that this is a selected universe from a group to which entry is at least partly, based on salary. It is a group of senior executives. In all probability, salaries across all levels, even in marketing, are not as even as the survey suggests. There are more women than men at junior levels, and far fewer at Board and CMO level. So there is still progress to be made. However, it is encouraging that the possibility now exists that women can earn as much as men, which is a big advance from a generation ago.

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